There are a LOT of TV adverts, and I have heard on more than one occasion that South African TV adverts are far better than what the rest of the world puts out.
I must be honest though, I don’t see a lot of them.
I tend to stick to DSTv’s Catch Up where the episodes are uninterrupted, or I watch shows I have recorded and I then fast forward through the ad breaks.
There are some that are indisputably brilliant. Truly. But they are few and far between.
BMW is one that comes to mind – their ad with the mouse on the steering wheel was a masterpiece, and then they blew it out of the water with 2005’s “butterflies” advert, and you don’t even see a car!
Wonga’s new advert series is hysterical and a vast improvement on their original ads with those ridiculous puppets!
There are a few adverts though, that I think are very odd…
Animation for example. Why would a business use an animated advert to sell a product to an adult? Unless its for a sweet, it very seldom works for me.
And the latest one that gets up my nose a bit is the Ariel advert with Noeleen Maholwana-Sangqu. Where she heads off to a lab with a group of people I’m assuming are supposed to be press. A guy in a white coat does a demonstration and it ends with Noeleen nodding sagely in front of a group of MEN, all bobbing their heads and smiling as if they’re the ones who do the washing!
They look like when you have five girls on a high school stage trying to make themselves look like a crowd whilst pretending to talk to each other and not actually making a sound!
I’m not saying men don’t do the washing, but this ad gets it all wrong. The fake accent, the ridiculous acting…
The Omo “One Slap” advert gets it all right though – I love those ads!
Do you have an advert you love to hate?
Do you have a favourite TV advert?